Netcoins: AR Out-of-Home Ads

Year: 2021
Client / Partner: Shape Immersive
Scope: AR Advertising, Out-of-Home, Print Activation

AR-activated bus shelter ad for Netcoins showing an animated pizza scene

Animated AR mosaic globe activation for a Netcoins print ad

Overview

A series of animated AR ads for Netcoins that turned static out-of-home placements, bus shelters and newspaper ads, into interactive experiences.

Client / Partner

Shape Immersive.

Challenge

Give print and transit advertising a reason to be scanned: fast-loading AR that rewards a passerby within seconds.

Role

AR design, animation, and development for the campaign.

Creative / Technical Approach

Each placement was augmented with an animated scene keyed to the physical ad, built for quick activation on the street.

Public Deployment Context

Live on bus shelters and in newspaper placements, facing the same public-space deployment realities as AR murals: lighting, angles, and zero-instruction audiences.

Result / Impact

A campaign that carried the studio’s public-space AR approach into out-of-home advertising.